Loss prevention tactics began with in-store monitoring and patrol. As our technologies evolve and the popularity of online shopping continues to grow, security measures have improved. In fact, a U.S. retail fraud survey revealed that spending on store fraud prevention declined while online fraud prevention spending increased.
Because cybercriminals are constantly sharpening their skills, loss prevention specialists are using new technologies to their advantage as well. For example, data analytics have helped specialists understand suspicious behaviors and patterns in the e-commerce and m-commerce environment, and social media vigilance has helped to identify potential threats.
As the retail industry continues to expand and grow, what’s to come in the future of retail loss prevention?
It’s true that retail uses a variety of different technologies to operate, including point-of-sale transaction profiling as well as RFID tracking. However, now more than ever, video surveillance is playing a larger and smarter role.
With video surveillance, loss prevention officers have been able to catch thieves in the act and the recordings have provided excellent evidence. With the introduction of built-in facial recognition technology and video analytics, video surveillance can do so much more.
In the same vein, the smart features, connectivity and convenience put these devices at risk. While their role is to protect the business, retailers must do their part to protect their devices, data, shoppers, and employees.
IT & Outside Vendors
Because of this, loss prevention specialists must develop their knowledge and skills with the new technology. They should understand how to use data analysis to identify ever-changing criminal activities, such as new ideas, concepts and schemes.
Loss prevention specialists, cybersecurity specialists and IT team members must all work together to create a system that complies with privacy issues and maintains heightened security to prevent any data breaches or disasters.
Development Of New Responsibilities
As retailers begin to shift from their brick-and-mortar stores (some even closing completely) to focus on e-commerce and m-commerce, the role of data loss prevention specialists will morph into something new, which encompasses more aspects involved in keeping a company safe and secure.
To better understand the current surveillance industry, you should know a little history. Without going into great detail, here are some important milestones of the video surveillance industry from the past decade.
Ten years ago, SD analog cameras and DVRs reigned supreme. While video management software and IP cameras were available, they had yet to become a mainstream solution.
Also around this time, some megapixel cameras were offered. They only supported MJPEG encoding (which made storage and transmission of these more expensive), but they boasted better quality than analog cameras.
And still in the early stages, but a topic of interest, were analytics, which had limited deployment during this time.
Around 2008-2012, IP cameras got a boost from the adoption of H.264 for megapixel cameras. Because IP camera usage was up, VMS software followed suit. The benefits of this upgrade were clear, making it easier for consumers to understand and accept the price increase.
As megapixel and IP cameras grew in popularity, interest in connecting cameras to the cloud was rising. While the dream was to eliminate any on-site recording and maintenance, bandwidth limitations and poor cloud VMS killed the dream.
In 2011, video analytics remained off the radar thanks to performance problems, unhappy customers, and ObjectVideo suing the industry. Even today, analytics are still slowly crawling out of the hole.
In the next few years, edge storage promised the elimination of NVRs and recorder appliances since the storage and software would be housed within the IP camera. Unfortunately, reliability issues deterred early adopters, and the introduction of inexpensive recorder appliances pushed edge storage to the back burner. Rather than becoming a main solution, edge storage was more commonly employed to provide redundancy for higher-end applications.
WDR & Low Light Conditions
Over time, surveillance camera technology has improved to better accommodate low light environments. Before, WDR (wide dynamic range) cameras, which automatically adjusted to harsh lighting conditions, were expensive and limited in availability. Low light performance was generally poor, and even worse in MP cameras (WDR in these were relatively non-existent). Today, the enhancements in quality are evident.
Smart CODECs dynamically adapt compression and I frame interval to scene conditions, which ultimately reduces bandwidth requirements and offsets the need to move to H.265. Within recent years, we have seen a rise in this technology. Moving forward, broad support of Smart CODECs will eventually drive down storage costs and remote network challenges.
For more than a decade, IP was the only practical way to deliver MP/HD, however the introduction of HD Analog has successfully killed off SD analog. HD analog uses coaxial cable for transmissions and has dominated sales for homes and small businesses. Some argue that it is just a temporary fix, while others say it will expand features and options to become a mainstay.
Cybersecurity has only recently become a major topic in video surveillance, however, many still brush it off. Though recent events have spurred concerns (ex. Sony hacking, Hikvision hacks, Axis’ major exploit), most users perceive a low risk of cybersecurity. As our systems become more connected, we can only hope that cybersecurity is better addressed and taken seriously among manufacturers and consumers alike.
Chinese manufacturers have grown as contenders, with their earlier deployments showing poor quality and performance. However, over time, their products have improved and yet still maintain relatively low pricing. These manufacturers were originally OEM suppliers to Western brands, but recent years have shown their branded sales increase in the West.
Drive Down Costs
It seems manufacturers are in a current race to offer the lowest prices (whether to gain share or stay afloat) and consumers seem to be driving this shift. With numerous DIY and simple home solutions, we will see where the video surveillance industry is headed next.
To shop our selection of security camera equipment and packages, please visit SecurityCamExpert.com. For questions about our products and installation services, or to schedule a free* site survey, please call 1-888-203-6294.
Despite how it may be depicted on television or movie screens, reviewing surveillance footage to find evidence is a lengthy process. Sifting through hours, sometimes days, of footage is costly, time consuming, and, when done by humans, is rarely effective. Luckily, advanced technologies can save the day.
Originally, CCTV video footage was used to monitor retail stores or businesses to prevent theft, damage, or employee misconduct, and provide evidence if something were to happen. If nothing occurred, the storage would be overwritten because space was limited and the footage proved useless.
These days, storage capacity has increased and new data processing techniques make this footage extremely useful. The accessibility of recording devices with advanced features is changing the value of videos. And thanks to machine learning and video analytics, surveillance footage can be sorted and evaluated in a timely manner.
Rather than wasting time and resources having humans evaluate footage, video analytics can take care of it. Video analytics is the process of extracting pertinent information from video footage. It basically works like image analytics, but goes a step further.
Image analytics can look at a still image to find patterns, anomalies, and identify faces. Video analytics can do the same, plus measure and track behaviors. Because of this, video analytics has a promising future within different industries.
The Use Of Video Analytics
Because this technology is great for identification, behavior analysis, and situational awareness, various businesses and industries can benefit greatly. Video analytics allows business owners to evaluate who visits their stores, identify peak hours, analyze customer behavior, and more. This gives businesses insight into how they can improve customer service and which deals or displays attract more customers. These types of insights can also benefit the marketing departments, as they can better understand customer demographic and tailor ads to those groups.
Video analytics can even be applied for security and law enforcement. Since body cameras for police are becoming widely adopted, these produce lots of video footage. Video analytics could make the recordings useful by adding rich tagging and indexing, making it easier to search through footage. Parsing through certain time periods and identifying persons with specific characteristics can help to develop leads and even recognize and predict different patterns.
For airports, stadiums and other major event and transportation venues, video analytics can evaluate footage and help to relieve congestion and lines. By monitoring these venues, more workers can be deployed to decrease wait times and improve customer service.
Video-Based Predictive Analytics
While still in the early stages, a new algorithm, as reported by MIT, allows a computer to predict human actions and interactions based on behaviors seconds before the action. The outlook for this algorithm is promising. As it develops, computers could eventually be taught to predict when a crime or injury may take place.
And as artificial intelligence (AI) and robotics become more feasible in our everyday lives, this type of machine learning and predictive analytics will be necessary for robots to interact with humans naturally.
An excellent example of these video analytics in action is Veenome for marketing. Its YouTube analytics tool helps advertisers choose which videos are better suited for them to display ads. Another example is Prozone for sports analytics. By analyzing video footage of the field, players’ stats can be recorded and more effective plays can be planned and executed.
These video-based predictive analytics can also help with decision-making in industries such as aviation, air traffic control, ship navigation, power plant operation, and emergency services. Accidents and crimes can be prevented, thus, potentially saving lives.
Video Gray Area
Of course, as it goes with all surveillance, privacy concerns arise. Currently, analytics where data collection does not require consent is still a gray area. Until laws are in place to protect the public as well as businesses, companies should consider employing video analytics ethically, with respect and privacy to the data and its consumers alike.
To find an excellent array of quality security cameras and surveillance equipment at affordable prices, please visit SecurityCamExpert.com. If you have any questions or want to learn more about our services and equipment, please call 1-888-203-6294.
Video surveillance can be an invaluable asset for businesses. It helps to improve security, manage risks, and boost efficiency. Most benefits of video surveillance can be seen and measure, however, determining its financial return isn’t as easy.
In order to better understand the fiscal value of IP video surveillance, security leaders consider the impact and effect of a hypothetical security event. This gives them better insight to how effective their surveillance system is. And by understanding how IP video surveillance adds value to your business, you demonstrate your overall dedication to success. Here are some of the ways IP video surveillance can influence and improve your business.
A common reason to employ IP video surveillance is to protect your property, employees, and customers. It can help to minimizes losses when it comes to a security incident, however, it can go further. The application of IP video surveillance can also ensure cyber security, data protection, intellectual property and brand reputation. By protecting these assets, a cohesive approach to risk management can be achieved.
Again, video surveillance goes beyond security and safety. It has become a fundamental aspect when building a business. Aside from monitoring on-site and remote locations, surveillance footage can be analyzed to improve employee productivity and help to measure the success of marketing campaigns. This data can be valuable across different departments, which adds to its value and merit.
There are different ways you can evaluate and determine the total cost of ownership for your system. For example, by investigating liability claims with video footage, you can save money and prevent future slip-and-fall claims. Some cases may be proven false, while others may bring to light new or unnoticed safety risks that can be addressed.
The stronger your system is, the more money you can potentially save. The most effective systems are comprised of enough cameras to cover all areas and detect crimes in progress, with highly trained staff to monitor the different feeds. A system that can do this as well as integrate the technology into all manner of law enforcement activities will demonstrate true ROI to security leaders.
Remote monitoring is an excellent luxury of IP video surveillance. When alarms go off or unfamiliar activity is detected, rather than sending managers or guards to investigate, you are provided with alerts and can respond quickly and appropriately.
Building a system that meets these standards will be a great addition to your business. What other benefits do you enjoy with your video surveillance system? If you don’t have one now, are you considering implementing an IP video surveillance system for your business? Share with us on Facebook, Google+, Twitter, LinkedIn, and Pinterest.
As we ease into the New Year, there are several technology trends to watch. The Internet of Things has been on the radar for some time now, and more and more devices are becoming connected.
In terms of security, network IP cameras are nothing new. However, the influence of IoT and other technologies is having an interesting impact on security and surveillance. Here’s what we can expect, or hope for, in 2016.
As mentioned, the IoT devices remain in the spotlight. In terms of security, IoT-based systems will need to provide easy installation and maintenance, while catering to the specific needs of the user.
With an IoT-based security system, you may be able to incorporate other unrelated devices for an all-encompassing system. Combine your video surveillance with things like smoke detectors, gas sensors, or access control panels to monitor your home or property. Also, the IoT will enable video surveillance to expand its applications far beyond loss prevention. For example, your network IP cameras can be used to analyze traffic patterns and crowd behaviors in real-time.
However, as we continue to connect and share video and data over our networks, we must also think about reinforcing our network and cyber security.
Security as a Service
The Cloud is making its mark and will begin to play a more important role in security and surveillance. Not only can businesses utilize Security as a Service, where systems are managed remotely, but the Cloud offers more secure and cost-effective data storage. Archived video and data can be stored longer while being easily accessible as necessary.
Thanks to security cameras and surveillance, video is becoming the fastest growing type of data. Aside from security purposes, surveillance video can be used for business intelligence. We can expect to see improvements for video management systems (VMS) to search and filter big data for relevant footage or information.
Going wireless has played a significant role in our everyday lives already (ex. mobile phones and Wi-Fi). The same convenience has been applied to security systems, as whole security networks can be managed remotely through mobile phone and devices. Complicated software on stationary PCs is no longer necessary, making it easier for businesses to employ a more affordable and convenient security solution.
We want everything to look sharp and clear, which is why technology continues to improve megapixel resolutions and technology. Some existing trends include the 4K ultra HD, which offers four times the resolution of HDTV 1080p. While analog CCTV cameras may work for some, most others will be attracted to the new and improved technologies and devices.
In the coming year, we will also see an increased use of video analytics, for both security and business use. Video surveillance will expand its repertoire, becoming useful for more industries such as advertising and marketing.
For great prices on quality security cameras, CCTV surveillance equipment, and more, visit us online or call 1-888-203-6294 to speak with us directly.
New technologies are always emerging, and consequently, businesses can benefit in many ways. One of the benefits comes in the form of improved video surveillance. New imaging technologies help to enhance our monitoring capabilities. Discover the different ways that these new technologies can impact business surveillance for the better.
In order to cover a large area, businesses may opt to install multiple cameras. However, the implementation of numerous cameras can become costly. Using PTZ (Pan/Tilt/Zoom) cameras can be helpful, but over time, coordinates may become inaccurate and, thus, ineffective.
However, things like panoramic cameras, increased megapixel resolution, and digital PTZ help to improve image quality and viewing range for more comprehensive monitoring. Surveillance video becomes more effective with the use of video analytics and smart motion detection. As a business, you are able to extract useful customer information and be alerted of unusual activity.
These new technologies improve both indoor and outdoor surveillance. In the case of varying backlight conditions (ex. near entrances or windows), there is wide dynamic range (WDR) and super dynamic range (SSDR) to enable better images. With optical zoom, digital image stabilization, and even fisheye cameras, security cameras are able to capture more. The fisheye cameras are especially helpful in transportation as they can oversee passengers or watch the road ahead. The distorted images can be adjusted for different views and angles.
Budgets are always a concern, so when it comes to security systems, users look at the total cost of ownership (TCO) and return on investment (ROI). With so many options available, and more emerging frequently, it’s hard to determine which is best for your business. When deciding between upgrading to a full IP system or a hybrid system, it may be wise to go with the latter. Hybrid systems enable you to utilize your existing equipment while trying out new equipment. The new 1280H analog security cameras boast CMOS megapixel sensors and may be reason enough to choose a hybrid surveillance system.
With advanced technology comes compatibility with a number of third-party apps to enhance your system. There’s an app for nearly anything you can think of, and if there isn’t, it won’t be long. With that said, if your surveillance system is missing features and functions that you wish you had, you can find apps that enable these functions and are compatible with your system. Aside from adding to your system, apps can help with analytics, alerts, and business strategies.
For a great selection of CCTV system packages, security cameras, and more, visit us online or give us a call at 1-888-203-6294.
Hospitals work hard to ensure that they provide a clean and safe environment for patients, visitors, and staff alike. From emergency room visits to hospital admissions, safety precautions are in place to protect everyone involved in the process. While these safety measures are valuable and mostly effective, the addition of security camera technologies can have a positive, lasting impact.
Introducing closed-circuit televisions (CCTV) in hospital and health care settings helps to enhance the safety of patients and workers. One obvious benefit is that being monitored often influences behavior for the better. Workers will be more conscious of their job, helping to eliminate potentially life-threatening mistakes. Unfortunately, unintended retention of foreign objects (URFOs) and hospital acquired infections (HAIs) occur more than they should. However, with video surveillance, these instances can be greatly minimized.
Another useful tool is third-party remote video auditing (RVA). Real-time RVA can help to ensure that hand hygiene and surgical safety checklists are being properly performed and executed. The cleaning techniques of medical devices must be done thoroughly and correctly to minimize the transmission of germs. For example, improperly cleaned duodenoscopes helped fuel the outbreak of carbapenem-resistant enterobacteriaceae (CRE) infections earlier this year. With real-time RVA, cleaning and sanitation techniques can be monitored to ensure that another outbreak does not occur.
RVA technology introduced into the ER can increase patient flow to intensive care units (ICU), labor and delivery/C-section areas, and endoscopy. The ability to monitor protocols, address issues, and improve patient services will eventually lead to happier, healthier patients and more lives saved.
If you’re looking for security cameras for your home or business, visit us online to browse our stock. If you have any questions or would like to make a phone order, please call 1-888-203-6294.