The presence of security cameras often deters people from behaving badly and provides evidence if and when a crime occurs. Most businesses employ video surveillance for loss prevention purposes. However, as surveillance technologies get smarter, video surveillance can play a larger role.
Surveillance data can provide a wealth of information for different industries. For example, in retail, not only do security cameras help loss prevention, but surveillance footage can hold the key to increase sales and improve the shopping experience. Video surveillance data can replace “mystery shoppers” as a more effective avenue of collecting consumer data. For the transportation and shipping industry, surveillance analytics combined with RFID tags can help track cargo, lower operational costs and improve traffic flow.
To achieve such excellent benefits, businesses must seriously consider an effective storage solution. In order to get substantial results, studies must evaluate data over long periods of time, forcing business to get smarter about video surveillance data storage. When choosing the appropriate storage method, the main components to consider are performance, access, and cost.
Because high quality equipment can be costly, considering proper surveillance storage often goes by the wayside. This should not be the case if business analytics are your focus. For an effective system, your means for storage must be able to handle high traffic and high bandwidth without dropping data. If your cameras have high definition, the bandwidth load will only increase from there. For effective performance, your storage should be able to upload, process, and allow access as quickly as possible.
While you need a strong performing system, you must balance your cost. You can spend your entire budget on a storage system that can perform appropriately, but may lack functional organizational. On the other hand, you can cut costs by implementing more affordable means of storage, but again, organizing and accessing this data can become a nightmare.
Your best bet when it comes to storage would be to employ a high-performance, tiered-storage infrastructure that can be managed as a single system. A tiered structure allows data to be stored as a cost-effective medium. The files will be stored based on user defined policies, allowing you to be in total control of your data. Costs are lowered and data is analyzed more effectively.
Business analytics of surveillance data can afford your business with a multitude of benefits. But you can only capitalize on these benefits with an effective storage system. Pay close attention to your options and evaluate your needs before making a final decision.
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Want to estimate how much storage you will need for you system? Looking for affordable security cameras and equipment? Visit us online at SecurityCamExpert.com or give us a call at 1-888-203-6294.
Security cameras are great for monitoring areas and deterring crime. But how can video analytics take surveillance a step further?
In the beginning, the promise of video analytics and its capabilities caught the attention of many, but sadly, its performance fell short. But over time, these technologies have improved and video analytics are now offered more confidently. Features such as heat mapping and license plate recognition are delivering what they promise and consumers are pleased with the outcomes. Consequently, security cameras and video analytics are finding themselves more useful than ever in different environments.
For retailers, security cameras provide many benefits. Not only do they help to prevent shoplifting, but are also allowing business owners the ability to analyze customer behaviors in relation to traffic, shopping patterns, and more. Luckily, with these advancements comes a system that is easier to use and deploy.
Video analytics can also help businesses improve their customer service by introducing more checkout personnel when lines get too long, or providing low inventory alerts so that stock can be replenished and customers can get what they need. Because this type of data and marketing metrics is ever useful for business owners, we will likely see an increase in demand and implementation for these types of video analytics.
As with any major purchase, it is wise to do research and find which solution works best for you and your needs. For those who are employing these technologies, how is it helping your business? Are you interested in utilizing video analytics for your business? Share your thoughts and experiences with us on Facebook, Google+, Twitter, and Pinterest.
For your security and surveillance needs, choose SecurityCamExpert.com. Browse our selection online or give us a call 1-888-203-6294.