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Why You Should Invest In Business Surveillance Systems
As the New Year approaches, you may resolve to invest in a better business security camera system. Increasing your security measures can provide numerous benefits and will likely pay off in the long run. Here are a few ways a security system can help improve your business.
- Increase Customer And Business Safety
The presence of security cameras not only helps to deter burglars from targeting your business, but it can also bring peace of mind to your customers and employees.
- Reduce False Claims
There have been instances where employees fake an injury to claim worker’s comp, as well as customers who may make false claims against the business or employees. Security cameras can prevent these instances or provide evidence to refute these claims.
- Minimize Employee Theft
Security cameras and surveillance can positively influence behavior, resulting in employees complying with company policies.
- Avoid Loitering Around Premises
You not only want to secure the inside of your business, but protecting the perimeter is just as important. Loitering may send the wrong message to your customers, and may negatively affect your business.
- Prevent Site Littering
Aside from loitering, litter scattered around your business can damage the business reputation. You want to maintain an appealing look for your customers, and excessive litter can be detrimental.
- Replace Full-Time Security Guards
Rather than having a security guard on the grounds, you can actively monitor your premises from within or remotely.
- Track Business Traffic
Keeping track of your business traffic can improve your business success. You can identify the busiest hours and adjust your staffing accordingly. It may also give you insight to the most efficient business hours for your location.
- Tie multiple locations into one surveillance system.
If you have more than one location to monitor, an advanced security system will allow you to connect the different security systems. That way, you may be able to remotely monitor all sites from one app or system.
If you need help finding the right security camera system for your business, feel free to visit us online at SecurityCamExpert.com or call 888-203-6294 to speak with a representative. You can also connect with us on Facebook, Google+, Twitter, LinkedIn, and Pinterest.
The Importance Of Business Security Systems
Unfortunately, for many businesses, physical security is often overlooked. Some may have budget concerns while others may simply be too busy running their business. Sometimes it takes an actual incident for businesses to consider installing a security system.
Whatever the excuse, security should never be dismissed; it should be considered from the very beginning. As much as we would like to believe our chances of being targeted are slim, the truth is it happens more than we would like to admit. And thanks to advanced technology and increased demand, there are a variety of security solutions to suit different budgets and needs.
Here are some of the ways your business can benefit from a solid security system.
Deter Criminal Activity
This is obviously one of the most important reasons businesses look into security solutions. The presence of security cameras tends to discourage criminals for fear of being caught. In turn, they much prefer businesses which do not have proper surveillance systems in place.
In addition, security systems enable businesses to act quickly in notifying authorities when incidents do occur, helping to de-escalate the situation faster.
Protect Your Business Assets
Regardless of your company’s insurance policy, the loss of certain assets can still be devastating. For example, if your customers’ data is stolen, the repercussions could be extremely damaging and irreversible. Security systems come into play to secure assets which cannot be accounted for via insurance payouts.
Enhance Employee Safety
Employee safety is important, and security systems can help to protect and reassure your workers. For those who work late shifts, odd hours, or are often alone on the premises, security cameras can offer peace of mind. Should an accident or dangerous incident occur during this time, an advanced security system would be able to send out an alert and provide evidence as needed.
You will want to extend your security camera system to the employee parking lot as well, monitoring employees and they arrive and leave work, walking to and from their cars. Employees will also feel safer knowing their vehicles are under a watchful eye.
Save Money
While you may think the costs are too high, security solutions can save you money in the long run. First, many insurance companies offer discounted premiums to companies that utilize security systems to deter criminal activity. Some insurance companies even go as far as helping small businesses by defraying the costs. Also, surveillance footage helps to speed up the claims process.
The surveillance footage may even be used to defend your company in the case of frivolous lawsuits. For example, if a customer spends time on your property then falsely claims they were injured, without security cameras, it is their word against yours. Video surveillance could prove who is liable and potentially save you from expensive lawsuits.
Enjoy Greater Peace Of Mind
Aside from the benefits outlined above, there is an intangible feeling of peace knowing that your business is secure. Most advanced systems now offer remote access around the clock, allowing you to check in from wherever you may be.
The next, very important step is to choose the right security system for you. There are numerous security solutions that offer different features and functions, so you should take the time to evaluate your needs and research different systems. Feel free to browse our stock at SecurityCamExpert.com. We offer free quotes, site surveys, and provide installation and support services. If you need any help or have any questions, call us at 888-203-6294 and we will gladly assist you. You can also connect with us on Facebook, Google+, Twitter, LinkedIn, Pinterest, and Yelp!
The Modernization Of The Security Camera Industry
From simple cameras that captured video of the area in front of them to advanced cameras that offer exceptional features, our security camera systems have come a long way. The security industry has embraced the high-tech boom, offering sophisticated solutions and attracting more interest from consumers, thus driving home security system sales up over the years. We can only expect this to continue thanks to these security camera innovations, as well as those yet to come.
360-Degree Views
Video quality was once the defining factor of how advanced your camera was. Since high-definition and improved resolutions have taken care of that aspect, focus has now turned to the range and extent of camera views. Currently, most cameras can offer about 130-degree views, but 360-degree views are already being offered by newer security cameras.
Facial Recognition
This type of biometric technology enables your security cameras to distinguish strangers from members of the household. By doing so, home owners can be alerted to when members arrive home, as well as when unwelcome guests try to enter.
Night Vision
What was once a special feature has now become a standard function for security cameras. Night vision cameras can see almost as well as they can during the day and are often built to withstand extreme weather conditions, making them ideal for both indoor and outdoor use.
Smartphone Integration
The security room, dedicated to numerous monitors and feeds, is becoming obsolete. Modern technology is now allowing security cameras to be integrated with smart phones, sending the live feed directly to these devices. Users are even able to change the angle of the camera from their device to investigate the area in question further.
Solar Power Integration
Solar-powered camera systems are much more energy efficient and can cut out the complications and vulnerabilities of hard-wired camera systems. A broader range of businesses are able to access security solutions thanks to solar-powered security cameras paired with wireless systems.
Two-Way Talk
This feature is especially convenient for parents and pet owners to check in on their loved ones. Users are able to communicate through the camera to check in with kids or scold unruly pets. This feature can also be used to scare off intruders remotely, avoiding any immediate danger.
Voice Control
Voice commands and voice control has become a staple in our everyday lives, so bringing it into the security realm only makes sense. With voice control technology, you are able to manage your security systems completely hands-free. For example, you can turn on a camera, lock the house, or close the garage by simply activating voice command.
Which of these features do you find is the most effective and convenient? Share with us on Facebook, Google+, Twitter, LinkedIn, and Pinterest.
For a great selection of security cameras and CCTV surveillance systems, visit SecurityCamExpert.com. For more information about free CCTV quotes, site surveys, and installation services, please call 888-203-6294.
Common Security Camera Mistakes
When it comes to security, you want to deter intruders from targeting your property. Investing in advanced security and surveillance cameras with the latest technologies can be a smart approach, however, in order to be effective, they must be installed properly. Here are a few common mistakes to avoid when installing a security camera system on your property.
Mistake #1 – Hiding Your Cameras
The presence of security cameras can deter bad behavior, so why would you hide them? Making them visible from the street, yet out of reach, is a good idea. Keeping the cameras out of reach is important to prevent any tampering or vandalism that could compromise their performance. Burglars are always on the hunt for an easy target, and homes or businesses with security cameras create an extra obstacle.
Mistake #2 – Camera Positioning
The important places to monitor are rather obvious, but you must also take intermittent lighting and weather conditions into consideration. Things like direct sunlight can wash out your recordings, while rain or snow can build up on the lens, and windy days can make branches and leaves a problem. All of these can interfere with your recordings and possibly make your footage useless.
The best way to avoid these issues is to employ proper housing to protect and shade your cameras. Keep an eye on your feed to ensure that various weather conditions are not interrupting your surveillance.
Furthermore, if you’re using IP cameras, it is crucial that each camera location has strong and consistent Wi-Fi signal. Weak or spotty connection will impede your camera system’s performance.
Mistake #3 – Cheap Systems
Unfortunately, not all security cameras are equal. While there are many inexpensive cameras and systems that may seem appealing (especially to your wallet), you will likely run into performance issues. When shopping for security cameras, be sure to pay attention to features and specifications. Look into user feedback and reviews to ensure you are making a sound investment.
Mistake #4 – Passwords
With anything security related, we can’t stress enough how important strong passwords are. And always, always, ALWAYS change the default password. If someone gains unauthorized access to your surveillance feed, they can study the layout of your system and your daily routines, mapping out the best time to attack.
If you have an internet-connected system, it likely offers remote monitoring, thus you need a password to access it. Again, change your default password as soon as possible, and choose a strong, complex, and long password that you can remember.
Mistake #5 – DIY Installation
While it may seem more practical to set things up on your own, it might be better to leave it to the professionals. You don’t want to risk ruining your equipment because you installed it improperly. Trustworthy companies usually offer warranties, and will come back to fix any issues should they arise.
Do you have any other advice to add? Share with us on Facebook, Google+, Twitter, LinkedIn, and Pinterest.
For a great selection of quality security cameras & CCTV surveillance packages, visit SecurityCamExpert.com. For more information about our products and installation services, please call 1-888-203-6294.
Ethics & Laws Of Home Surveillance
When you decide to install home security cameras, where you place your cameras and how you use your footage is important to consider. For maximum protection, it is recommended to monitor common areas as well as possible points of entrance. While home surveillance is not banned, there are a few things to keep in mind to avoid breaking the law.
Home Surveillance Concerns
Within your home, you do have the right to record without informing others, but there are very large exceptions to this rule. First, any area where a “reasonable expectation of privacy” is assumed is off limits. For example, if your home security cameras are monitoring your front yard and possibly the sidewalk and street, your expectation of privacy in these areas is low. On the other hand, bathrooms and bedrooms, where you may be in a state of undress, have a high expectation of privacy, and, thus, are prohibited.
Second, if your cameras enable audio recording, you may want to brush up on wiretapping laws. While these vary slightly from state to state, federal statutes allow audio recording so long as one of the two parties consents. This basically means that you, as the recorder, may know and give consent without informing the other party. However, some states, including California, require dual consent, meaning both parties must be aware and agree to be recorded.
In regards to recording burglars, any trespassers forfeit any expectation of privacy in your home. You may record the person, submit the footage to police, and use your video in court.
For cameras that run non-stop and record audio, you will want to warn any person that is allowed access to your home that these cameras are there and running, otherwise you may run the risk of breaking wiretapping laws. These people include family members, guests/visitors, delivery persons or installers.
The Consent Conundrum
You may now be wondering how you can lawfully gain dual consent. Will verbal consent or a surveillance sticker in the window suffice, or should you have every guest fill out a consent form upon entering? Unfortunately, consent for audio recordings must be given in written form. It is a common misconception that window decals or yard signs are sufficient means to gain consent, as it is expected for visitors to see and recognize them.
However, in a home setting, there may be an exception to the rule. With home cameras, it boils down to what you do, or intend to do, with your recordings. If you don’t do anything with the recording, it is likely that no one will know or care – no harm, no foul.
If you do something with the recording, things change. For example, say a celebrity is a guest in your home and now you have footage of this celebrity hanging out in your home. While selling this footage to a gossip magazine for profit may seem enticing, you will be breaking the law. First, consent was never given from this celebrity. Second, you cannot use a recording for commercial gain without the subject’s consent.
In regards to wiretapping, a possible solution is to simply turn off audio recording if your devices permit. However, why turn off a service that you have paid for? While thieves are usually fairly quiet while they work, using audio recording for eavesdropping may be beneficial (but puts forth yet another ethical dilemma).
Uses For Recordings
Let’s say you record someone in your home plotting a crime, or admitting to committing a crime. Most states allow you to use the recording to prevent a crime or prove that one was committed.
However, if the recording does not involve a crime and you decide to post it on YouTube or a social media site, you could be engaging in illegal activity. Using a recording for exploitive or commercial purposes (as in the previous celebrity example) may be misappropriation if not all parties consent. As a reminder, laws vary from state to state so please look into your own state’s laws.
Also, even within your own home, recording with the intention of blackmail is illegal.
Law enforcement has the right to ask for your home surveillance if they suspect illegal activity, and a warrant will likely be necessary. However, since most recordings are stored in the cloud, they may be able to go straight to the provider and obtain the footage, bypassing your permission to access.
What Should You Do?
To err on the side of caution, be sure that everyone entering your home is aware that the cameras are there, and avoid placing them in areas where privacy is expected. If you wish to withhold the information, so long as you do not do anything with the footage, you should be fine.
However, there are other reasons to be careful with the privacy of your security cameras. While you may not have the intention to do bad things, hackers may be able to access your cameras and broadcast your feed. To protect yourself and your guests, it is advised to take reasonable security precautions (ex. strong passwords, maintain security Wi-Fi network), and take the ethical high road when using new technology.
Have any other tips or experiences to share? Connect with us on Facebook, Google+, Twitter, LinkedIn, and Pinterest.
Choose from our quality security cameras and surveillance equipment to protect your home or business. Shop our stock online or call 1-888-203-6294 today!
IP Video Surveillance For Your Business
Video surveillance can be an invaluable asset for businesses. It helps to improve security, manage risks, and boost efficiency. Most benefits of video surveillance can be seen and measure, however, determining its financial return isn’t as easy.
In order to better understand the fiscal value of IP video surveillance, security leaders consider the impact and effect of a hypothetical security event. This gives them better insight to how effective their surveillance system is. And by understanding how IP video surveillance adds value to your business, you demonstrate your overall dedication to success. Here are some of the ways IP video surveillance can influence and improve your business.
Protection
A common reason to employ IP video surveillance is to protect your property, employees, and customers. It can help to minimizes losses when it comes to a security incident, however, it can go further. The application of IP video surveillance can also ensure cyber security, data protection, intellectual property and brand reputation. By protecting these assets, a cohesive approach to risk management can be achieved.
Various Applications
Again, video surveillance goes beyond security and safety. It has become a fundamental aspect when building a business. Aside from monitoring on-site and remote locations, surveillance footage can be analyzed to improve employee productivity and help to measure the success of marketing campaigns. This data can be valuable across different departments, which adds to its value and merit.
Demonstrate ROI
There are different ways you can evaluate and determine the total cost of ownership for your system. For example, by investigating liability claims with video footage, you can save money and prevent future slip-and-fall claims. Some cases may be proven false, while others may bring to light new or unnoticed safety risks that can be addressed.
The stronger your system is, the more money you can potentially save. The most effective systems are comprised of enough cameras to cover all areas and detect crimes in progress, with highly trained staff to monitor the different feeds. A system that can do this as well as integrate the technology into all manner of law enforcement activities will demonstrate true ROI to security leaders.
Remote Monitoring
Remote monitoring is an excellent luxury of IP video surveillance. When alarms go off or unfamiliar activity is detected, rather than sending managers or guards to investigate, you are provided with alerts and can respond quickly and appropriately.
Building a system that meets these standards will be a great addition to your business. What other benefits do you enjoy with your video surveillance system? If you don’t have one now, are you considering implementing an IP video surveillance system for your business? Share with us on Facebook, Google+, Twitter, LinkedIn, and Pinterest.
We carry a great selection of IP video surveillance cameras, equipment, packages, and more. Visit SecurityCamExpert.com to browse our inventory or call 1-888-203-6294 to speak with a representative.
How To Utilize Your Security Cameras
Aside from keeping your home safe from intruders, security cameras can serve many different purposes. Here are some clever and smart ways you can utilize your surveillance system.
Security Cameras & Floodlights
While there are security cameras with night vision and infrared LED lights, sometimes clarity and resolution is compromised in these settings. If you’re monitoring outdoors, consider installing floodlights to keep your surroundings illuminated. Floodlights with built-in motion sensors can help you save energy and startle whoever may be lurking in the dark. Consider installing these near doors or windows, patios, and backyards.
Wireless Security Cameras
Going wireless allows you to monitor places in your home that are off limits to your children, and can even allow you to keep an eye on your pets while you’re away. So long as there is Wi-Fi connection nearby, they cameras should be able to operate.
Baby Monitor
If you’re already using security cameras within your home, there’s no need to invest in a separate baby monitor. You can use a security camera, or a web cam, to monitor your toddlers while they sleep. Depending on your equipment, you may also be able to speak and soothe your child through the camera.
Peace Of Mind
If you have teens, you can make sure that they arrived home safely after school and are on their best behavior. If you have elderly parents that live on their own, remote access to their home security camera can alert you when something is wrong. Some systems even allow two-way audio so you can communicate with your family without picking up the phone.
Doorbell Cameras
There are devices on the market now that integrate a security camera with your doorbell. That way, whether you’re home or not, you can see who is at your door and communicate with visitors. This can be helpful if you have received a package, but no one is home to accept it. You can ask the delivery person to set it aside in an inconspicuous area.
The Unknown
You never know what you’ll catch with your security cameras. Whether it is the cause of a strange noise or an unfamiliar, suspicious-looking car from your outdoor cameras, or simply the culprit who is always leaving the food out, you can get to the bottom of some mysteries.
Nanny Cams
As one of the first mainstream home security cameras, nanny cams can be rather helpful. Whether you are wary of your nanny or other visitors in your home, you can use nanny cams to put your mind at ease. These cameras are often hidden in ordinary objects such as clocks, smoke alarms, teddy bears, etc., making them hard to distinguish.
Smart Homes
Lastly, your security cameras can be incorporated into your overall smart home system. IFTTT (If This Then That) service is a free service that allows different smart home devices to connect and “talk” to each other. Some examples of what you can program include having your lights turn on whenever motion is detected in that room, or only having your cameras record when you are not at home.
How else do you use your security cameras? Share your ideas with us on Facebook, Google+, Twitter, LinkedIn, and Pinterest!
If you’re looking to invest in a quality security camera system, choose SecurityCamExpert.com! We carry a wide selection of surveillance cameras and equipment, plus we offer free site surveys and affordable installations and service. Call 1-888-203-6294 to learn more.
Choose The Right Outdoor Security Camera For You
When it comes to safety and protection, security cameras are often one of the best bets. Whether indoor or outdoor, security cameras allow you to keep an eye on your property. Further, outdoor security cameras can act as your first line of defense against intruders.
These days, there are many styles and technologies to choose from when it comes to security cameras. The most common type is analog surveillance cameras, which work with CCTV (closed circuit television) software. Network IP security cameras are a bit more expensive than analog cameras, however, they offer more advanced technology and features.
Whether you go for analog or network IP security cameras, the style of the camera adds more options and benefits. You can choose between wired or wireless cameras, which can easily be determined by the desired location for your camera and the available power source. Bullet and dome security cameras both boast great versatility and features, but may be better suited for different settings. You may also benefit from other styles, such as hidden/nanny cams, infrared/night vision or day/night cameras, and more.
With that said, it is imperative to choose the appropriate outdoor security camera for your home security needs.
Before you start shopping for outdoor security cameras, you may want to take a walk around your property and take notes. Considering the different types of security cameras out there and the layout of your property, some styles may be better suited for certain areas. Bring someone along, like a family member, or have someone you trust do this as well so you can compare notes. Sometimes a fresh pair of eyes or a different perspective may uncover things you didn’t initially consider.
Some things you may realize, for example, could be that if there are no streetlights near your home, infrared/night vision cameras will be helpful. Or that your open yard area could use a PTZ or wide lens camera for better viewing range, as opposed to a bullet camera, which may be more fitting for targeted areas like your front door.
Besides taking a look at your perimeter, another thing you may want to do is sit down with your family to address personal concerns. Your family members can offer insight on what areas they would like to be monitored. For example, security cameras at the front door or near driveways allow you to see who is approaching your home. Or you may want to keep an eye on pets or livestock, so a camera placed in that area may be necessary. One thing that seems to be helpful is remote access to your security camera feed while you’re away. Most security cameras on the market today support this feature.
If you have any questions about security cameras, or are simply looking for affordable, top quality surveillance camera equipment, please feel free to call 1-888-203-6294 or visit us online. You may also connect with us on Facebook, Google+, Twitter, or Pinterest.
What To Look For In A Security Camera System
Security camera systems can be helpful in just about any setting. Whether you want to protect your home and loved ones or you want to keep an eye on your business and employees while you’re away, surveillance cameras can play a large role in providing you with a better sense of security.
Before you invest in a security camera system, it is wise to determine your budget, as well as your specific needs. Will you be monitoring indoors, outdoors, or both? Will you need surveillance around the clock or only during certain hours? Depending on your needs, different styles and features of security cameras may best suit you.
Dome Security Cameras
These cameras are dome shaped and are often tinted or clouded so that the direction of the lens is ambiguous. You may see large scale dome security cameras in high traffic areas like casinos or subway stations. Because its style is rather elusive, dome security cameras keep people guessing which usually results in better behavior. While these cameras do well in public places, they can be successful in monitoring your home or business as well. People tend to opt for dome security cameras because they are fairly easy to mount and install.
These cameras are more noticeable than dome cameras. The bullet security camera gets its name from its resemblance to a bullet shell casing. These security cameras can vary in size; some people use this style to be discreet and others use it to provide a daunting presence. Bullet security cameras are best used when there is a specific area you want to monitor. While dome cameras can capitalize on PTZ (Pan/Tilt/Zoom) abilities, bullet cameras often boast a better long range zoom. With the appropriate mounting bracket, bullet cameras can be installed virtually anywhere.
Infrared Security Cameras
An infrared camera can come in either bullet or dome styles. Regardless of the style, infrared cameras have LEDs (light emitting diodes) which surround the lens and are usually automatic. The Infrared LEDs enable you to monitor your business or property through the night. When the light source is low or diminished, the LEDs kick in, and often turn your color camera to black and white for better resolution.
Indoor & Outdoor Use
Most cameras are suited for indoor use, but not all cameras are ideal for outdoor use. You can find security cameras that are waterproof, weatherproof, or vandal proof, along with additional housing for cameras you wish to use outdoors.
Be sure to evaluate the locations for your security cameras, including light sources, protection and weather conditions (namely for outdoor cameras), surveillance field, etc., before you make any final decisions on your security camera system. If you would like to further discuss your options or need any assistance, please feel free to contact us at 1-888-203-6294. We are happy to help you find the best security camera system for you. Visit us online to browse our stock and connect with us on Facebook, Google+, Twitter, and Pinterest.
What You Need To Know About Outdoor Cameras
Your home security system can be made up of a variety of security measures. Locks, alarms, motion sensors, the list goes on. However, security cameras can play a defining role. Security cameras can capture important footage when it comes to identifying suspects and for the purpose of hard evidence. But the goal of a home security system is to stop criminals before they act. Outdoor security cameras can help to deter burglars from targeting or entering your home. While indoor security cameras provide their own benefits, outdoor security cameras can act as your first line of defense.
Outdoor security cameras are built differently than indoor cameras in the sense that they must withstand much harsher conditions and adjust to varying lighting conditions. If the camera isn’t weatherproof, waterproof, and vandal proof, there is optional housing you may purchase, built to preserve and protect your cameras.
Positioning
The location of your outdoor security cameras is ever important. You want them to be seen, yet not within reach for tampering. Evaluate the perimeter of your property, taking note of any places where burglars can hide or any dark corners. Common points of entry and detached garages or tool sheds will also warrant surveillance, as they are easier targets.
Wired Vs. Wireless
Wired outdoor security cameras will have a relatively reliable power source, as they are physically connected to it. However, depending on the location of your cameras, additional wiring may be necessary, and, consequently, may cost more. Another downside is that burglars can cut wires to disable your system.
Wireless security cameras are easy to install and move from different locations. Since they run on internal batteries, you must closely monitor your battery power to ensure your system is working properly. Also, wireless systems run the risk of interference from other electronic devices nearby.
While there are pros and cons to both types, you should consider your circumstances and choose the types of security cameras which suit you best.
Specs & Features
Image quality is important, especially outdoors where lighting conditions vary constantly. It is wise to choose security cameras with high resolution and day and night vision. These cameras will provide improved quality images in varying lighting conditions. Remember, color cameras may produce better picture quality, however, black and white cameras typically work better in low light conditions. As stated previously, choosing cameras that weatherproof, waterproof, and vandal proof may fare better in the long run.
Recording & Storage
Your recording and storage needs will depend on how you want access and save your footage. There are digital video recorders (DVRs) for most cameras, while network video recorders (NVRs) are usually reserved for network IP cameras. DVRs and NVRs usually store footage on a hard drive, but the size of the hard drive will depend on your individual needs. You may also set up a schedule for your system to delete old, unnecessary footage. You can monitor your feed in real time on a monitor or your home computer. Some systems also offer remote surveillance, where you can access it through your mobile phone or device/tablet. These offer added convenience and can even alert you of suspicious activity.
Should you require any help on deciding which equipment works best, feel free to contact us. We carry a wide range of security cameras and camera packages to suit your needs. We also provide installation, programming, and support services. Visit us online or give us a call 1-888-203-6294. You may also connect with us on Facebook, Google+, Twitter, and Pinterest.